{"id":10506,"date":"2026-03-30T20:20:29","date_gmt":"2026-03-30T20:20:29","guid":{"rendered":"https:\/\/ushop.cl\/web\/?page_id=10506"},"modified":"2026-04-21T12:52:04","modified_gmt":"2026-04-21T12:52:04","slug":"insights","status":"publish","type":"page","link":"https:\/\/ushop.cl\/web\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10506\" class=\"elementor elementor-10506\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b810dbb e-flex e-con-boxed e-con e-parent\" data-id=\"4b810dbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357170d elementor-widget elementor-widget-spacer\" data-id=\"357170d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ebfac elementor-widget elementor-widget-heading\" data-id=\"d7ebfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4e8045 elementor-widget elementor-widget-text-editor\" data-id=\"5d4e8045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Perspectivas, criterios y tendencias sobre regalos corporativos, branding y experiencia de marca.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6092a elementor-widget elementor-widget-spacer\" data-id=\"be6092a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a38a8b9 e-flex e-con-boxed e-con e-parent\" data-id=\"a38a8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5b144 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"fe5b144\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11079 post type-post status-publish format-standard has-post-thumbnail hentry category-insights category-evidencia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ushop.cl\/web\/insights\/merchandising-con-logo-por-que-el-branding-en-objetos-cotidianos-si-funciona\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/03\/han_escogido_4-300x220.webp\" class=\"attachment-medium size-medium wp-image-10439\" alt=\"\" srcset=\"https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/03\/han_escogido_4-300x220.webp 300w, https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/03\/han_escogido_4-1024x751.webp 1024w, https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/03\/han_escogido_4-768x564.webp 768w, https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/03\/han_escogido_4.webp 1142w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ushop.cl\/web\/insights\/merchandising-con-logo-por-que-el-branding-en-objetos-cotidianos-si-funciona\/\" >\n\t\t\t\tMerchandising con logo: por qu\u00e9 el branding en objetos cotidianos s\u00ed funciona\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hay algo que los avisos digitales no pueden hacer: acompa\u00f1ar a una persona durante meses en su escritorio, en su cocina o en el gimnasio. Un producto con tu logo s\u00ed puede. Esa es la diferencia entre el merchandising corporativo y cualquier otro formato publicitario.<\/p>\n<p>No se trata de regalar cosas con un logo impreso. Se trata de elegir objetos que la gente quiera usar, que est\u00e9n presentes en su vida cotidiana y que cada vez que aparezcan recuerden qui\u00e9n se los dio.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ushop.cl\/web\/insights\/merchandising-con-logo-por-que-el-branding-en-objetos-cotidianos-si-funciona\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Merchandising con logo: por qu\u00e9 el branding en objetos cotidianos s\u00ed funciona\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11059 post type-post status-publish format-standard has-post-thumbnail hentry category-sustentabilidad category-insights category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ushop.cl\/web\/insights\/empresas-que-regalan-bien-retienen-mejor\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/04\/entrega_regalo_2-300x167.webp\" class=\"attachment-medium size-medium wp-image-11060\" alt=\"\" srcset=\"https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/04\/entrega_regalo_2-300x167.webp 300w, https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/04\/entrega_regalo_2-1024x572.webp 1024w, https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/04\/entrega_regalo_2-768x429.webp 768w, https:\/\/ushop.cl\/web\/wp-content\/uploads\/2026\/04\/entrega_regalo_2.webp 1376w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ushop.cl\/web\/insights\/empresas-que-regalan-bien-retienen-mejor\/\" >\n\t\t\t\tPor qu\u00e9 las empresas que regalan bien, retienen mejor\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hay una pregunta que los equipos de RRHH llevan a\u00f1os intentando responder con encuestas, beneficios y pol\u00edticas de bienestar: \u00bfpor qu\u00e9 algunas personas se quedan y otras se van?<\/p>\n<p>La respuesta casi nunca est\u00e1 en el sueldo. Est\u00e1 en algo m\u00e1s dif\u00edcil de medir \u2014 y m\u00e1s f\u00e1cil de ignorar: la percepci\u00f3n de que la empresa las ve como personas, no como recursos.<\/p>\n<p>Y esa percepci\u00f3n, muchas veces, se construye en los momentos m\u00e1s peque\u00f1os.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ushop.cl\/web\/insights\/empresas-que-regalan-bien-retienen-mejor\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Por qu\u00e9 las empresas que regalan bien, retienen mejor\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Insights Perspectivas, criterios y tendencias sobre regalos corporativos, branding y experiencia de marca.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10506","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/pages\/10506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/comments?post=10506"}],"version-history":[{"count":16,"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/pages\/10506\/revisions"}],"predecessor-version":[{"id":11104,"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/pages\/10506\/revisions\/11104"}],"wp:attachment":[{"href":"https:\/\/ushop.cl\/web\/wp-json\/wp\/v2\/media?parent=10506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}